“Being able to study the Damascus market and having the unique opportunity to implement wellness services in a place that has a true need for well-being is a step towards healing that I feel very proud to have contributed to.””

“This project was the opportunity for me to show how a space initially planned as a classic fitness and pool could be transformed into an interactive wellness universe and become the Unique Selling Proposition for an entire project – a mixed-use Tower which is the tallest skyscraper in Lebanon”

“Re-thinking how to make an 18th century hammam operational while keeping its authenticity is what I was going for. My research and efforts aimed at finding balance between the implementation of modern architectural elements while capturing the original historical experience.”

“Implementing wellbeing services into a boutique guesthouse was the perfect opportunity to position wellness as part a lifestyle experience focusing on human touch and natural surroundings rather than facilities.”

“Transforming a traditional Lebanese house into a state of the art yet traditional spa was a beautiful project. This Spa is a unique offering in the Lebanese market. What I see as my main accomplishment is that I could create a fresh, new way to experience a spa.”

“It was a true challenge to integrate spa and beauty facilities into a tiny space while creating a great experience.”

“This was a great opportunity to bring innovative techniques and facilities to a boutique Spa in Lebanon and introduce a new cosmetics brand into the Lebanese market.”

“With over 100,000 treatments per year, this project allowed me to understand the Spa and fitness market in Lebanon as well as the mode of operation in a region where bespoke services and flexibility are of the outmost importance.”

“An obsessive attention to details, collaboration with groundbreaking specialists and continuous innovation made this Spa become the talk of the town and be featured in numerous press articles and architectural magazines worldwide.”

“The main challenge of this mission was to implement a holistic Spa within a corporate financialhub in London and to attract people to a high end spa during the 2009 financial crisis.”

“It’s during this first experience in Spa operations that I discovered my passion for traditional rituals and Hammams. I was fascinated by those techniques that were rooted in ancient times and still were of great relevance to us as humans today.”

“Being surrounded by fishermen from ethnic tribes in a breathtaking, unique setting, I understood the importance of Eco-tourism and integrated the “Slow Life” concept advocated and applied by Six Senses during my stay at Zighy Bay.”

“Creating a new trend in the GCC by being the first company to bring the concept of Private Aqua-biking to the region required a big personal investment from my part. I came out with a strong knowledge of sales tools and experience of working within a highly demanding environment.”