Transforming a traditional Lebanese house into a state of the art yet traditional spa was a beautiful project. This Spa is a unique offering in the Lebanese market. What I see as my main accomplishment is that I could create a fresh, new way to experience a spa.

L'Espace Al Bustan / Beit Mery, Lebanon

2015 - 2017

The spa is the combination of a contemporary and a traditional approach to wellness. Its unique architecture, is a beautiful blend of Levantine tiling and stonework with graceful Arabesques and contemporary Mashrabiyas. Its concept is based on reviving and reinventing the Hammam experience and offering the the best holistic treatments and activities available today.

Role in project: Consultant, Concept Development, Financial Feasibility, Menu & Services Development, Financial Planning, Sales & Marketing Strategy Development, Opening Management Support, Human Resources Assistance.

 

 

 

 

 

 

 

It was a true challenge to integrate spa and beauty facilities into a tiny space while creating a great experience.
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My Spa / 

Clemenceau Beirut, Lebanon 

 

2017 - 2017

A boutique Spa in the heart of Beirut offeringa Hammam, treatment rooms as well as a nail lounge. My Spa sets an atmosphere of calm and tranquility amidst a bustling city and offers beauty and body treatments.

Role in project: Consultant, Concept Development, Menu & Services Development, Opening Management Support, Team Training.

 

This was a great opportunity to bring innovative techniques and facilities to a boutique Spa in Lebanon and introduce a new cosmetics brand into the Lebanese market.

Cloud Eleven / Sioufi, Beirut

 

 

 

 

 

2015 - 2017

An urban Spa offering the latest innovations in the industry. Combining private aqua-biking,  proven body shaping and anti-aging technologies as well as exclusive rejuvenating treatments from Elemis available for the first time in Lebanon, this is spa is one of a kind. 

Role in project: Consultant, Concept Development, Financial Feasibility, Menu & Services Development, Financial Planning, Sales & Marketing Strategy Development, Opening Management Support.

 

With over 100,000 treatments per year, this project allowed me to understand the Spa and fitness market in Lebanon as well as the mode of operation in a region where bespoke services and flexibility are of the outmost importance.
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G Spa / Beirut

August 2011- December 2012

Spread over 2000m2 in the heart of Beirut, G Spa is a pioneer in offering a global approach to wellness in Lebanon.  The services include beauty & hair care, body shaping, wellbeing treatments, fitness facilities and activities.  G Spa is the first spa in the Middle East to obtain the Spa A Quality Label.

“ With over 100,000 treatments per year, this project allowed me to understand the Spa and fitness market in Lebanon as well as the mode of operation in a region where bespoke services and flexibility are of the outmost importance. ”

Role in project: Development Manager, Market Study & Competitive Analysis, Concept Development, Facility Program, Concept & Treatment Menu Development, Financial Planning, Human Resources Assistance, Sales & Marketing Strategy Development, Comprehensive Operations Analysis, Operational Management Support.

 

An obsessive attention to details, collaboration with groundbreaking specialists and continuous innovation made this Spa become the talk of the town and be featured in numerous press articles and architectural magazines worldwide.

Six Senses Spa / Rue de Castiglione / 

Paris, France

2009- 2011

A Parisian interpretation of the Six Senses urban sanctuary, this Spa is an avant-garde concept that became an instant success. Renowned for itsSlow Life-based services and its unusual design inspired by the surrounding elements such as the Parisian skyline,  the Tuileries gardens and combining the organic forms inspired by the Six Senses identity, it is the place to go for an unforgettable experience in the heart of Paris.

Role in project: Spa Director, Management of day to day operations, Concept Development, Pre-opening, Management, Financial Planning, Concept & Treatment Menu Development, Staff Recruitment , Development of Sales, Marketing & PR Strategies.

 

The main challenge of this mission was to implement a holistic Spa within a corporate financialhub in London and to attract people to a high end spa during the 2009 financial crisis.

Six Senses Spa / Pan Peninsula / 

London, UK

2009

A fresh take on the urban spa, bathed in natural light and with a vast airy terrace, this Spa features eight treatment rooms, an Express Retreat and a Thermal Suite with hydrotherapy pool, a steam cabin, sauna, sensory shower and laconium. Ideal for an urban escape.

Role in project: Assistant Spa Director, Management of day to day operations, Pre-Opening Managemen, Financial Planning, Concept & Treatment Menu Development, Staff Recruitment, Development of Sales, Marketing & PR Strategies.

 

It’s during this first experience in Spa operations that I discovered my passion for traditional rituals and Hammams. I was fascinated by those techniques that were rooted in ancient times and still were of great relevance to us as humans today.

Six Senses Spa / Kempinski Hotel Barbaros Bay / Bodrum

, Turkey 

2008 

Located directly on the Aegean coast, this Spa is one of the largest operations managed by the Six Senses Group. Facilities include sixteen treatment areas, a traditional Turkish Hammam, a chromatherapy room, a Watsu pool, a unique private spa zone, Gym and Yoga facilities.

Role in project:  Management trainee- Guest Relations, Reorganization of the Spa Operations, Guest Relations Department.

 

Being surrounded by fishermen from ethnic tribes in a breathtaking, unique setting, I understood the importance of Eco-tourism and integrated the “Slow Life” concept advocated and applied by Six Senses during my stay at Zighy Bay.

Six Senses Spa / Zighy Bay  / 

Musandam Peninsula, Oman

 

 

2008

A exceptional retreat, committed to delivering integrated wellness experiences combined with peace, tranquillity, fitness and health, the Spa at Zighy Bay is a mix of innovative and ancient holistic treatments provided by expert in-house therapists and visiting wellness consultants.

Role in project: Management trainee - Spa Manager, Grand Opening, Set-up of operations, Spa Treatment Menu Development.

 

Creating a new trend in the GCC by being the first company to bring the concept of Private Aqua-biking to the region required a big personal investment from my part. I came out with a strong knowledge of sales tools and experience of working within a highly demanding environment.

Spabike Distribution / Dubai, UAE

2013 - 2016

Exclusive Distributor for the GCC and Middle East region. Implementation of the private aqua-bikingconcept in over 10 locations in the region: Balance Wellness Dubai, Bodylines Health & Fitness Club Rotana Abu Dhabi, Point Zero Floatation - Dubai, Pearl Spa at Four Seasons Resort Dubai Jumeirah Beach Dubai, Bloom Clinic Dubai, Jawhara Abu Dhabi, Anahata Wellness Abu Dhabi, Spa by Clarins at Marsa Malaz Kempinski Doha, Cloud Eleven Urban Spa Beirut, Elixir Spa Hilton Beirut Habtoor Grand Beirut, Sama Beirut in Lebanon.

Role in project: Managing Partner, Branding and Communication, Sales, Marketing & PR, Training and implementation.

 

 
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